evaluation question 7

Evaluation Question 7 - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Evaluation Question 7 Natasha

Evaluation Question 6 - What Have You Learned about technologies from the process of constructing this product?

what have you learn about technologies from the process of constructing this product? on Prezi

Evaluation Question 5 –

evaluation question 4- who would be the audience for your media product?

Evaluation Question 4 - Who would be the audience for your media product?

The primary target audience of our opening sequence 'Hard Living' are roughly aged 15-20 because it features swearing and some violent scenes, so it is not suitable for those under the age of 15, also the content of the film may be considered as 'childish' or aimed at teenagers, so people over the age of 20 may consider themselves to be too 'grown up' to watch Hard Living.  The gender target audience is mainly men, this is because the audience will be able to relate to the characters seeing as they are all young teenage males- also the content of the film represents masculine themes such as fighting. 

The target audience's other favourite films may include british crime dramas such as Kidulthood & Adulthood, Shank, Attack the Block & Harry Brown.

The social demographics of our target audience are mainly C2 D and E because they will be able to identify to the characters because they live in poor deprived areas such as council estates and they may not have a similar lifestyle to our characters. Also some people from the A & B categories may watch our film because they may see it as an escape route from their ordinary day to day office busy lifestyles.

The research we done into our target audience included questionnaires finding out their preferences on the production of our film;

This document clearly shows what the target audience of our film want to see/hear in our opening sequence. The results made us alter and change some aspects of our sequence so it would appeal to our target audience even further. This questionnaire edged us to call our film 'Hard Living' & it also decided the filming location which ended up to be in a graffiti tunnel in an urban location in London.

Sam from Kidulthood

These results show that the audience want to see more stereotypical characters & locations similar to other British crime/drama films such as Kidulthood & SHANK in which the majority of the main characters are black with an aggressive attitude such as Sam from Kidulthood played by Noel Clarke.

evaluation question 3- what kind of media institution might disribute your media product and why?

Evaluation Question 3 - What Kind Of Media Institution Might Distribute Your Media Product and Why?

Question 3 Natasha

evaluation question 2- how does your media product represent particular social groups

Evaluation Question 2 - How Does Your Media Product Represent Particular Social Groups?

Question 1 in what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

We used the conventional opening sequence of narrative enigma ,we used this because it makes audience puzzled and left unanswered which builds up the suspense, for example in our sequence we used the narrative enigma when the main character is seen immediately running away looking distressed and in panic, however when the audience spectate this they would be left with unanswered questions such as;
where is he running too?
who is he running from?
why is he running?

Another conventional opening sequence element we used was titles and subtitles. For our titles and subtitles we used a  font which we felt symbolised our stereotypical characters which are young teenagers from the urban deprived streets of London which is why we used a graffiti style of font.

We had quite a few unconventional elements within our opening sequence. One of these were the non-linear narrative that was shown from our voiceover, where we see the main characters fate play out and know that he is going to die, but the sequence itself begins disordered and carries on throughout leaving the unanswered questions. 

AS FINAL OPENING SEQUENCE

Hard Living -Directory commentary

Final Focus Group

contingency plan

Changes to our Opening Sequence

When filming our opening sequence we made quite a few changes along the way which had great significance to how our opening sequence turned out. We decided that it would be easier to have main character die by just being beaten up, rather than being stabbed, as it would be a lot easier to show this in our opening sequence and it was something that we felt could be easier to film. By changing this I think we created a more successful way or showing our main characters death, as I think we would have struggled to try and make him look like he had been stabbed.

Another big change we made, was that we didn't have the 'gang' chasing our main character like we had planned in our story boards and ideas. We felt that it looked a lot more empowering and intimidating for the gang to appear and seem to have a more calmer state of mind, so that it built up more tension for the audience.

in addition character acting in our film opening sequence were unreliable and did not turn up in all shooting which made us to compromise and make some sacrifices in our private lives.

Locations REECE

These will be two of our main props. The knife that we will use is to stab our main character so is an important prop within our opening sequence. We have included the mobile phones in this, as it is stereotypical for teenagers to record events like this on their mobiles, so we will want to fit in with the genre and apply this in our opening sequence and have the gang members to appear to be filming what is going on.

equipment list

1. Video Camera

2. Tripod

3. Stage Light    

4. Phones

5. headphones

6. extension leads

7. Dolly Tripod

costume and Props List

Costume

These are the type of clothing that we want our gang members and our two main characters to wear. This style suits our genre because the typical style from a british genre is quite commonly known to wear tracksuit bottoms and trainers so it fits in well. We want our characters to wear darker colours to emphasise how they do not want to be seen and hide away from society.  

Schedule

Schedule

Script

Running footsteps, panting from Jamal out of breath running away from gang.

Gang chasing and shouting at Jamal using threatening language.

Jamal comes to a dead end and turns around and faces the gang who have now caught up with him.

Jamal: No, no wait please, I said I’ll get you your money, I just need time!

Tyrone moves slowly towards Jamal up in his face

Tyrone

 : Bruv you’ve had enough time, its over

Jamal: hang hang on, my boy has got it

Tyrone: oh your boys got it?

Tyrone turns around to the gang laughing

Tyrone: he says his boys got it…

Gang burst into laughs alongside Tyrone, then Tyrone turns back towards Jamal

Tyrone: what do you think this is, do you think this is a game? are you taking me for some sort of dickhead cuz?

Jamal struggles to get his words out..

Jamal: nah nah im begging my boy-

Tyrone: I don’t give a shit if your ‘boy’ or any other wasteman has my money. You owe me and now your gonna have to pay up boy

Gang start shouting towards Jamal more threats, Tyrone steps back and lets gang start to hit and beat up Jamal, Tyrone walks forward then pulls out knife and begins to stab Jamal. Gang continue shouting, suddenly woman screams gang turn around.

Gang member: oi T we need get out of here

Gang member: just leave him now man

Gang and Tyrone run and Jamal is left bleeding on floor.

Camera zooms towards Jamal’s face who’s practically dead on the floor.

Jamal narration:

Jamal Sean D’Marco born September 17^th 1994 at 4:03am.

Jamal Sean D’Marco deceased September 16^th 2012 at 2:37am

Who da thought, I didn’t even make it to my 18^th birthday..

I had so much ahead of me.. well that’s what my mum would say.

If only she knew what I was really like..

*flash backs to past*

Come to think of it now it was inevitable really that I was gonna end up like this, but this aint how I wanted it to end up, this aint what I wanted at all.

“I’ll probably be punished for hard living” – Tupac  

character descriptions

Character Description

Character Desciption

character descriptions

Character Desciption

hard living storyboard

film motifs

A Motif is a recurring element in a film that helps to develop a major theme in a film. A motif is usually symbolic in some way, but does not have to be. In film, a motif is typically a repeated idea, action, pattern, or image.

symbolic motifs are used throughout many films, for example  in the well know film 'The Noir' a dark street in the early hours of the morning clearly indicates a mysterious and sudden  atmosphere and that something will arise, this is then immediately followed up with intermittent flashing of neon signs.

The sense of flashing signifies danger and alert therefore one can assume that something will arise furthermore the director clearly shows this by making every shot in glistening low key, all of these indication just and up to the atmosphere of the whole eerie and mysterious sense of danger which will found out ourselves.

As out of nowhere a man appears covered in darkness this clearly symbolises his emotions and characteristics shows him to be a very dark heartless human being.

another motif found in,'The Noir' are the diverse photographic images used throughout the film is the symbolic image of unsettle disorientation which could symbolise the emasculated darken characters personality in the film.

in particular, the compositional balance within the frame is very disruptive  and very nerving in two shots that show the characters relationships with one another in addition the uncommon off angle which are uncommon in the frame so therefore this creates the symbolic sense of a mind frame  of a psychopath which we see throughout many two shots.

two shot in the frame sets clearly captures the symbolic image of psychopaths disturbed mind set. also the colour of clothing clearly shows 

Choker close-ups, framing the head or chin,; are obtrusive and disturbing. These are sometimes used on the menacing heavy, other  times reserved to show the couple-on-the-run whose intimacy is threatened or invaded.

in addition in these frames we truly witness the idea of a patriarchal society, as throughout frames we see the male character as a dominant figure and authoritative role, to emphasise that men are in a position of authority.

close frame shot clearly shows the amount of difference shows the women being imprisoned and weak.

Encoding text

Encoding our Text

For our film opening sequence we have thought of a few ways of which we will encode signifiers to help the audience identify which genre of film they are watching.
Our film is a British Crime film, and is heavily involved with gang scenarios and crime. By having this genre we speak out to quite a wide audience and this genre is quite easily noticed, but sometimes could be mistaken for a thriller. In order to make sure our audience wouldn't confuse this, we will include certain signifiers. One of these being the fonts used, for example 'West 10 LDN' uses graffitti fonts and urban backgrounds which to an audience will immediately let them know what type of film they are about to watch.

Another signifier which we will use will be the use of music and location, for this we will use quite urban, street and grimey locations to get that atmosphere of a hard life for the characters which audiences will then relate to and feel it is more of a realistic approach to what they are watching. With the style of music, we will use will also be quite urban related with a grime style, the type of music we would feel our characters would listen too.

Results from Questionnaires

Media Graphs From Questionnaires.


From the results of our questionnaires we had a mixture of answers which we initially didn't think would be a response our audience would pick. Our audience that we asked were a mixture of males and females so that we could get a wider range of views and opinions of what we should involve in our questionnaires.
One of the results which we felt really spoke out to us, was the question about the stereotypical race. We assumed that most people would pick the stereotypical view on gang crime with just a one race gang, but nearly every questionnaire we got, or from those we spoke to, said that they would find it easier to relate to the gang and film if it had a multicultural gang, indicating the strong closeness between all the youths of today rather than a clear division.
We can also see from our results how our filming location would be best to be filmed in a urban location, as it would be the best to fit the genre of this film and would look a lot better in comparison to other locations which were a choice such as a park, which was the next popular choice, as some people argued that youth's of today would be found hanging around there.

Pie Charts from Questionnaires

Focus Group

AS Film Opening Sequences Questionnaires